MARKETING PROGRAM

The Objectives

You are represented throughout the listing and selling process with your objectives in mind:

* Obtain the highest value possible.
* Complete the process in a reasonable period of time.
* Accomplish the sale with the least amount of inconvenience to you.

The Competitive Market Analysis

You receive a written estimate of value based on an analysis of:

* Similar Homes For Sale Now – this shows what homes we are competing against. Buyers compare your home to these homes.
* Similar Homes Recently Sold – these tell what buyers are willing to pay for this kind of home, in this area, at this time.
* Expired Listings and Similar homes unsold for 90 days or more – illustrates problems overpricing.

The Marketing Process

You receive an individual marketing plan developed exclusively for your property, including:

* Advice on how to stage your home.
* Information sheets.
* Local Multiple Listing involvement.
* Advertising
* Open House for REALTORS and the public.
* Special marketing techniques as appropriate

Consistent Communications

You receive regular communication on marketing progress, including:

* Buyer and agent feedback.
* Consistent counsel and guidance.
* Market analysis updates.

Offer Presentations

* Review documents.
* Help you make the appropriate response.
* Assist drafting counter-offers when necessary.
* Handle all negotiations.

Financing

In today’s ever changing financial market, financing through our in-house Mortgage Broker.

* Coldwell Banker’s experience helps insure financing is obtained where a less experienced broker might fail.

Closing

The transaction is not complete until you receive full payment, the deed is delivered and the buyer takes possession of the property.

* Expect thorough follow-up.
* Depend on continuing communication.
* Anticipate a satisfactory conclusion for all parties.